Cache of job #13888867

Job Title

Brand Activation Manager

Employer

Hero Recruitment

Location

Roscommon , Dublin

Description

Contact: Maureen Ferguson. Email: careers@hero.ie. Telephone: 0860462367. Brand Activation Manager. Our client, a pharmaceutical company in Dublin are currently looking to recruit a Brand Activation Manager for their site. Main Accountabilities include; Strategic Brand Planning. Work with and feed into long-term strategic brand plans which originate through regional marketing (based in UK) providing expertise on local market, consumer, shopper and competitive landscape. Identify risks and opportunities either short or long-term that may impact brand. Work within the company’s integrated marketing communications framework and ensure implementation of appropriate strategy for brand for Ireland via identification of local unmet needs. Development of optimum PR and influencer strategy to drive beauty agenda. Devise and deploy professional strategy incorporating short and long-term brand vision. Monitor the Market / Insights. Be knowledgeable on syndicated data use and interpretation. Responsible for in-depth Market Share Tracking on channel and customer and discuss relevant actions with the Customer Account Management and Regional Marketing Teams respectively. Provide Hub Marketing with competitive information & lead local challenges. Continuous market screening & reporting to hub and local internal. Provide recommendations on potential actions required. Use data to assess success of previous campaigns/ initiatives and recommend corrective action where necessary. Initiate shopper related research and action plan. Optimize New Product Development launches. Accurately size and assess NPD opportunity within Irish market. Apply NPI 360 activation pack and enable channel specific presentation & implementation. Devise pricing strategy based on consumer insight and competitive set. Actively engage influencers to drive awareness and recommendations around Skincare NPD. Monitor and evaluate actual vs targets (across distribution, sales, profit, share) and suggest corrective actions where needed. Develop and implement Local Activation Plan. Develop and deploy a local Activation Plan for the brand, based on planned NPI roll-outs or defined strategic brand plans. Ensure execution of the plan per channel and customer based on local knowledge (trade windows, lead times, key account agreements) and in timely alignment and coordination with consumer facing activation. Provide pharmacy and mass sales teams with brand education and relevant detailing material. Develop and provide monitoring and evaluation of campaign performance towards consumers and across channels as well as customers on key activities. Own local activity overview and secure synchronization of shopper/trade facing activities with consumer plans. Manage local marketing budgets. Challenge where appropriate to ensure spend is optimised. Make recommendations for fund diversion where necessary. Oversee creation and management of Purchase order process. PR & Influencer: Execute and evaluate PR and influencer activity for the brand. Sampling/WOM: Execute and evaluate sampling or WOM activity for the brand. Be responsible for sign-off and approval of all local in-market communication material. Profile Requirements. University Degree in Business Administration. Highly proficient in MS Word, Excel, PowerPoint & SAP. Min 3 years’ experience in relevant marketing/ commercial role. Demonstrated cycle of success in brand strategy management. Strong data analytical capacity. Proven ability to manage complexity in role. Experience of working with PR agencies and specifically influencers. For further information on this Brand Activation Manager role in Dublin please contact Maureen Ferguson on 0860462367/ careers@hero.ie. Check out all our open jobs on our HERO Recruitment website – www.hero.ie. Please Note: HERO Recruitment will not forward your details to any company without your prior approval. This job originally appeared on RecruitIreland.com.

Date Added

2166 days ago

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